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As a small or medium-sized business, your marketing budget may be limited, but it’s critical to maximize your marketing return by extending your reach as much as possible. With strategic planning and the use of free or low-cost tools, you can develop and execute marketing campaigns that drive results without breaking the bank. This article will touch on options that may help you and your business spread brand awareness.

Leverage AI for Marketing Copy and Emails

AI tools provide value in helping to write and optimize marketing emails and other copy. Tools like,, and ChatGPT offer free options and affordable monthly plans that provide assistance to AI writers. These tools can help produce blog posts, social media captions, website content, newsletters, based on prompts and parameters you provide. The AI ensures the copy is well-written, focused, and engaging.

It’s important to remember that these tools are best used to provide idea generation and first drafts. Often times it’s essential to heavily edit and rewrite their output to add proper tone, pace, and language to the content.

Email Marketing Tools

Email marketing is one of the most cost-effective ways to reach customers and prospects. Free or low-cost email services like Mailchimp and Constant Contact are great options. These platforms allow you to easily create professional email campaigns, segment your recipient lists, integrate with CRMs, and track opens/clicks.

Key features include attractive templates, drag-and-drop builders, forms, and basic analytics. While free plans are limited in the number of emails you can send per month, paid plans start under $10/month for up to 500-1000 subscribers. With email marketing, you can drive traffic to your website, promote events/sales, nurture leads, and build relationships through content. The right email platform makes it simple to set up segmented campaigns, promotions, and newsletters to boost engagement

Design Eye-Catching Graphics with Canva

If your business can’t afford a designer, Canva is an easy-to-use platform to create sleek graphics, ads, and visual content for your campaigns. With Canva, you can choose from thousands of professionally designed posters, email, and social media templates, icons, images, and fonts to build custom designs in minutes. In addition, the low-cost monthly Canva Pro plan unlocks additional features, but the free version offers plenty for most projects.

Manage Contacts with Free CRMs

Customer relationship management (CRM) software is essential for sales and marketing teams but can get pricey. Luckily, there are full-featured CRM systems like HubSpot CRM and Insightly that offer robust free versions.

Free CRM solutions provide a great way for small businesses and startups to organize their sales and marketing efforts without a huge investment. While the free versions have limitations compared to paid options, they offer core functionality like contact management, deal tracking, reporting, and integrations with popular tools.

When evaluating free CRMs, look for an intuitive interface, mobile apps, automation features, and scalability if your needs grow.


The key for smaller businesses and marketing success is identifying and utilizing free and low-cost solutions that maximize reach. Using free design apps like Canva while sending targeted emails through free services like Mailchimp will help build engagement. Tracking engagement through low-cost or free CRM platforms will help boost your engagement.

The key is maximizing free tools strategically, not trying to do everything at once. With targeted and consistent efforts, small businesses can expand their marketing success without breaking the bank.